Bill Westrom

BABL 055: Bill Westrom on Equity Optimization

Bill Westrom is on a mission to help people save money in a slightly unconventional way. If you’ve been a listener to the podcast or read any of my posts on blasting away debt, you’ll know where he’s coming from. However, to the uninitiated, Bill’s advice may seem like it’s clear out of left field.

To his credit, Bill has helped hundreds (if not in the thousands) of people get out from under their most oppressive debts and do it in record time. It’s by using a process known as equity optimization, something Bill and his partners have spent the last 12 years promoting through his company Truth In Equity.

You’ll hear on the podcast that the reason we wrestle with debt most of our lives is a direct result of the way we bank and borrow in this country. In Bill’s book Master Your Debt he uncovers how to change your life by re-wiring your understanding of massive debt reduction.

Bill and his team call their strategy Equity Optimization, but what he offers is primarily education and consulting on how to use the process to radically change your financial picture. Your greatest tool is your income, yet many of us have income sitting in bank accounts not doing anything but making money for your bank.

To understand the model that Bill espouses, you must first understand how interest accrues against you on daily debt. Whether it’s your mortgage, your car loan or student loans, the interest is accruing on your average daily balance — yet the income that we’re using against debt is usually limited to the payments that the bank tells us to send them. (Guaranteeing them the most amount of return on their “investment” in you.)

Bill’s method uses a Line of Credit that all of your income goes into, which you then leverage against your debts to eliminate them in record time.

The rule of thumb for this system to work, according to Bill, is to be LEAN, LIQUID and INDEPENDENT.

LEAN: Keep your monthly payments as low as humanly possible. This way you have extra disposable/discretionary income to blast away debt.

LIQUID: The money that you’re using needs to be readily accessible. That’s why using a line of credit is recommended — particularly one you can write checks against.

INDEPENDENT: You don’t need approval to access the money. It’s readily available to you with no strings attached (i.e. having to be OK’d by a loan officer).

What Bill does is outside the norm, but should be normal for everyone. This model deserves winning a Nobel Peace Prize for economics. To find out how to work with Bill and his team, check out

Or Email him at

Or Call: 352-232-1751

Books Bill Recommends:

Master Your Debt by Bill Westrum and Jordan Goodman

The Blue Ocean Strategy by W.Chan Kim

Three Value Conversations by Erik Peterson

  • Andrew M

    When saying “line of credit” is it similar to credit cards situation, but with lower interest and through the bank?

  • Hi Andrew! Thank you for reaching out. When we say line of credit for paying off debt, say for a mortgage this would refer to a Home Equity Line Of Credit or a HELOC. It has a very low interest rate, which doesn’t end up being an issue as you don’t hold the debt in this credit line for long periods of time. A HELOC is an amount borrowed against the equity you already have in your home utilized as collateral from the bang. Check out for the system that can set this all up for you and please reach out if you have any additional questions.

  • Andrew M

    Ok, that makes sense, I was wondering how to one gets the line of credit. Thank you for clearing that up for me.

  • Typically that HELOC would come from your local bank or credit union. I prefer the ones that allow you to access all of the funds/information online. I personally use my credit union. Good luck!!