BABL 070: Solocast- What I learned from The 4-Hour Work Week

BABL070-Solocast1I want to share with you the lessons I learned from one of the most impactful books I’ve ever read.

I think everyone has that list of books that has changed their life in some way — my list seems to grow all the time. It’s funny when someone asks, “What are the top 5 books I should be reading?” I’m always at a loss because I can’t limit the list to just 5. Instead I’m like, here are the top 50 books you should be reading…

The book that I’m absolutely suggesting you should be reading on this episode is The Four Hour Work Week by Tim Ferriss. Only 2 books hit me as hard and had as much lasting impact as this one and those would be the Bible and How To Win Friends and Influence People by Dale Carnegie.

The 4HWW was recommended to me by a very successful entrepreneur friend of mine back in 2007 when it first came out. I was in the middle of building a mortgage brokerage and was suffering from a bunch of the “busyness” challenges that Tim writes about in his book. But probable the one concept that really jumped off the page for me was the concept of joining the New Rich.

Ferriss describes the NR as those who abandon the deferred-life plan and create luxury lifestyles in the present using the currency of the New Rich: time and mobility. He described it as an art & science called Lifestyle Design, a term he essentially coined that created a whole industry of experts, gurus and consultants. The New Rich, as Ferriss described them weren’t focused so much on the brass ring, working 80+ hours a week to make a fortune, but instead those who used things like Elimination, Automation, and Productivity tools to make more per hour but work less.

All of this sounded like nirvana to a guy who was into the office around 7 am every day leaving around 6 and working nights after the family went to bed.

One of the paragraphs that jumped off the page for me was on page 7, it says: “Life doesn’t have to be so damn hard. It really doesn’t. Most people, my past self included, have spent too much time convincing themselves that life has to be hard, a resignation to 9-to-5 drudgery in exchange for (sometimes) relaxing weekends and the occasional keep-it-short-or-get-fired vacation.”

What I wanted at the time was to spend more time with my family and less time with my clients and co-workers, but I too had been brainwashed to believe that the more hours I put in, the more successful I’d be. The hours unfortunately, were spent in busyness, not productivity, a takeaway I’ll cover in the podcast that has served me extremely well over the years.

Ferriss features a quote by Mark Twain towards the beginning of the book. Twain says, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

I’ve probably taken the quote a little too much to heart after employing a number of strategies in my life, investments, and schedule that some people may call contrarian.

But what Ferriss calls Lifestyle Design, I bought into. In fact, as I reread the book last night I realized just how much influence the book actually had on me, the concept of Building A Bigger Life (which is essentially lifestyle design strategies), and what I do daily. LD is based almost entirely on massive action. But again, not action for action’s sake or work for work’s sake, but instead the massive action towards your highest and best goals — those that serve your life in the highest form possible.

I did a show on the topic of Retirementality, EP ___, essentially making the claim that your concept of retirement will ultimately decide how you pursue it. I didn’t realize it, but the 4HWW influenced that show as well — I have never liked the idea of working 40+ years of your life to retire on ⅓ of what you couldn’t get by on in the first place. What resonated with me was Ferriss’ idea of mini-retirements along the way. Short and sometimes long breaks in productivity and work to get away and enjoy life. Taking chances to recuperate and enjoy downtime. I have a hard time even imagining a retirement being idle, but have no trouble imagining spending 2-3 months on the Amalfi Coast in Italy with my family in a year or two.

Tim writes about the idealistic dream of having $1M in the bank, which is what a number of financial experts claim you should have in order to retire. But as pointed out in the book, $1M in the bank isn’t the fantasy.. it’s the lifestyle of complete freedom it supposedly allows that is the freedom. Well what if that kind of freedom doesn’t take $1M?

There are three strategies I’d like to share on the show today that have helped me in the pursuit of my own Bigger Life, my own Lifestyle Design: Productivity, Elimination, and DreamLining.

The first is looking at productivity in a completely different way. I mentioned that in the mortgage business, I was in a constant state of being busy. I remember a conversation with my Dad at one point during that time and I kept telling him how busy I was. He was coaching me on certain aspects of business and life and I kept saying, “it’s just so busy.” His response to me was, “you seem very committed to that.” “To what” I remember asking. “To being busy.” Maybe you should commit to something else.

That something else became readily apparent when I read The 4HWW. It was the idea that there was a difference between being effective and being efficient. That busyness was basically lazy, idle, indiscriminate thinking where you tackle whatever is in front of you because it’s in front of you. As it turned out, I wasn’t particularly efficient OR effective in most of what I was doing. Ferriss describes them this way:

“Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.”

My ineffectiveness and inefficiencies were showing up all over the place. How my office was organized, how I answered emails, how I answered the phone EVERY time it rang and didn’t specify how much time I had. In my mind I had all the time in the world, except I didn’t.

It occurred to me that every time I said yes to something I was saying no to something else. And some of the things I said yes to made no sense in the greater scheme of building a bigger life.

Ferris suggested two age old, time tested principles that have made all the difference in my life. I use them in creating content, in answering emails, and in handling planning projects of every size and scope.

The first principle comes from an Italian economist named Vilfredo Pareto. Pareto was known for creating an idea of income distribution in the 1700’s. He had postulated that 20% of the people controlled 80% of the wealth. And the more he dug into the theory, the more he realized the truth in all aspects of life. 20% of our efforts create 80% of our results, 20% of our clients create 80% of our headaches, 20% of the seeds grow 80% of the garden. In effect, by using what we know as the Pareto Principle or the 80/20 Rule, we can focus on the 20% of our activities that are generating 80% of our income, productivity, happiness, etc.

I used this principle in creating the Power Priority List that is downloadable from the site. The PPL for me is a way to identify what are my 20% activities on a daily basis and prioritize them based on output and time. It’s my own system and I can’t definitively say it will work for you as I think all productivity schemes need to be personalized, but a number of people have told me it works for them. The goal of the PPL is to identify which high priority items I need to do by 11 am every day. I would consider these High Dollar Per Hour activities.

The second principle that Ferriss suggests using is something called Parkinsons Law. Parkinson was XXXXXXXX back in the early 1900’s. One of the things he reportedly hypothesized is that the perceived complexity of a task is directly related to how much time you give yourself to complete it. I talked about this in Solocast EP XXX on creating content. Basically if you give yourself 3 hours to completely clean your house you’d take that long. But if someone called and said they were 45 minutes away, you’d get it done in that amount of time too. You probably remember this from high school and college when it was time to write a paper. You’d wait until the very last minute, most of us finishing the paper in the wee morning hours that the paper was done. And then you’d read it and think — this is the best stuff I’ve ever written. The reason you nailed the project was you had a deadline and you had a limited amount of time to complete it.

Parkinsons Law suggests that if you limit the time given to complete a task, you’ll finish it in that time. I raced a timer in putting together the content for this solocast because that’s what I always do.

The 4HWW suggests that to really amplify your productivity, you combine both principles together, both the 80/20 rule (Pareto Principle) and Parkinsons Law. What happens when you do this is you focus only on the important tasks (the 20%) and you limit the amount of time given to do so (Parkinsons Law). The result is getting more high dollar per hour work done in less time. Boom. Instant productivity boost.

Now if you’re thinking, “what about all those other tasks I have to get to on a daily basis?” We’re going to get there. For me, tackling the rest of the list took elimination, automation and outsourcing — the three of them individually not always the easiest to do, but once you do, it’s incredibly worth it.

Takeaways for you from the productivity section:

Focus on the higher dollar per hour activities by using the 80/20 rule and Parkinsons Law together. And know the difference between being effective and being efficient. When you use the two ideas together, magic happens.

Ferriss is a big believer in Elimination. And while his method of getting you there is pretty dramatic, the effect is profound. He asks two questions that get to the heart of the matter.

The first is: If you had a massive heart attack and were limited to working just 2 hours per day, what would you do during those two hours?

The second question is: If you had a 2nd massive heart attack and were told you could only work 2 hours per week, what would you do during those two hours?

The answers that you come up with are obviously different than those I’d come up with but the bottom line is you better eliminate some stuff.

The first thing Tim suggests ditching is the constant barrage of information that we get on a daily basis. For any of you that have listened to the show for any length of time, you know that my wife is an uber frugal shopper. I describe her as the coupon princess, having been raised by the coupon queen in the coupon castle. And just about every morning she clears out the 10-15 emails from retailers that are sending out online coupons. EVERY MORNING.

This is the information barrage I’m speaking of.

But it also comes in the form of blogs to read, newspapers stacking up on the counter, junk mail, television, radio, and on and on and on.

After reading the 4HWW, I went on an information lean diet. I stopped watching the news, stopped reading the paper, even unsubscribed from every broadcast email I was getting. Because inherently, there is a feeling that we’re supposed to be in tune with all of those things coming at us which takes up valuable brain space, not to mention time I could be using to build a bigger life.

Inevitably people will ask me where I get my news from and I tell them that I subscribe to The Week magazine which is a snapshot of everything newsworthy and sometimes not, that happened that week around the world. It provides a both left and right side view to every story and I find that skimming that gives me enough context to carry on educated conversations with those around me.

As for email, I use a service called which spots all of the broadcast type emails and puts them in one place which I can scan quickly and decide which ones to let through. Most of the time I ignore the email completely.

Elimination also involves interrupting interruptions. I once heard that for every interruption it takes 12 minutes to get back to the level of concentration we were once at. So if you are interrupted at work 4 times an hour, you’ve just lost 60 minutes throughout the day. That’s one hour! Keep track today of how many times you’re interrupted — it will astonish you at the wasted time.

As a work from home guy, my kids are around me a lot during the week. And until I realized how much the interruptions were blocking my productivity, I allowed a somewhat open door policy. Now there are three dots on my door. Green, yellow and red. When it’s green they can come right in, yellow means they have to knock, and red means I’m in the middle of something important and they need to leave me alone. I realized and had to make them realize that there is a difference between access and availability. You may always have access but I’m not always available. Minimizing those interruptions has been a key to greater productivity. Your build a bigger life question for the day is : how are the interruptions in your day having an effect on your productivity? What could you do differently to minimize those?

One marketing firm I consulted with had “coning hours” during the day. If there was a bright orange traffic cone outside your cubicle or office, it meant that no one could bother you because you were doing intensive work that required undisturbed thought. Perhaps putting that into practice at your office would work too.

Elimination involves what Tim calls the Art of Refusal. Remember at the beginning of the show I said when you say yes to something you’re also saying no to something. The Art of Refusal was something I was terrible at. I’d get asked to coffee repeatedly throughout the week and I’d accept because that’s just what you do. I didn’t want to let anyone down. Today I’m more conscious of that time and try and batch tasks like running errands with meetings and networking events. Get really good and adept at saying no and then basking in the glow of getting shit done.

The last area that I found most helpful in the 4HWW is the concept of DreamLining. Yet another phrase that Ferris coined in the book, the idea of DreamLining is writing down 5 things you’d like to have, be and do in the next 6-12 months. Once you have your list, the next step is to figure out how much those things would cost and how to set up income streams and methods to pay for it. He’s got an incredible flowchart and calculator on the site at, just search Dreamlining and it will come up.

I like this process for a couple of reasons. First, it makes the idea of planning for mini-retirements very concrete and attainable. Seeing the “how the hell am I going to do this?” mapped out in detail is very comforting for planners like me. And second, I think there is a level of mental gymnastics that you go through in filling this out that makes you realize that what you really want in life is not that far off. I think it’s the ultimate tool to reclaim your title as the architect of your own life. A bigger life is actually much closer than you realize and this is the tool to get you there. (this and of course the Build A Bigger Life Blueprint.)

So, your takeaways from today’s show:

  1. Use the Pareto Principle or 80/20 rule in combination with Parkinsons Law to get the highest importance things done in limited time.
  2. Join the New Rich. Sure you can work 80+ hours a week and make $100k, but would you rather work 10-20 hours a week and make $50k?
  3. What are your mini-retirement goals and how can you achieve those regularly?
  4. Get on a low information diet — stop with the mental chewing gum of all that ridiculously negative BS on tv, radio and in the papers.

And finally, in the pursuit of your own bigger life, pick up a copy of the 4HWW and read or reread it to see what comes up for you.

Make it a great day, and keep building a bigger life.

Hal Elrod The Miracle Morning

BABL 057: Creating the Miracle Morning with Hal Elrod

Hal Elrod is the best-selling author of The Miracle Morning, a book that is widely acclaimed as one of the most life changing books of all time.

But most amazing about Hal’s story is the fact that he wrote the book at a low period of his life, but had a vision for the book that it would change the world in a massive way.

A quote by Jim Rohn was the catalyst for Hal — “Your level of success will never exceed your level of personal development.” So Hal went out to find what the most successful people in the world did on a daily basis to create their ideal life. In the end, it wasn’t ONE thing, but about SIX things that the most successful people in the world do every day.

So Hal got up at 5am and started doing these six things every day and it profoundly changed his life.

Around the 16:00 mark, Hal describes what happened when he was hit head on by a drunk driver at the age of 19 and woke up in a state of complete unknowing of what had happened. A week after the accident, the doctors were seriously concerned about Hal because they thought mentally and emotionally he was in denial. Physically, he was in repair, but internally (emotionally) Hal had learned how to live by the 5 minute rule. That is, for 5 minutes you can be mad, sad, angry, frustrated, etc. at a situation, but after that, you have to accept what is and decide how you’re going to live your life.

If you’re thinking about reading The Miracle Morning, but afraid that you’re not a morning person, Hal says don’t worry! In The Miracle Morning community, almost 70% of the people asked were not originally morning people, but in waking up BETTER, it became easier to get started with their days.

According to Hal, it’s about Impact, Income, and Legacy. Building a bigger life is simple when you’re focused on making a difference in the lives of other people.

I hope you enjoyed the interview with Hal!

To find out more about Hal, check out

To find out more about his event, check out

And to get your copy of The Miracle Morning, click HERE.

BABL 056: Solocast- Lean, Liquid & Independent

Hey life architects, today’s solocast on the Build A Bigger Life Podcast is a deep dive into a comment made by my most recent interviewee Bill Westrom of Truth In As I mentioned on that podcast, Bill thinks outside the box when it comes to structuring your life,  your debt, AND your income to create the highest level of, as he calls it, INCOME EFFICIENCY. Bill described that as the percentage of your income that is actually being used to pay down debt.


The comment he made, and the focus of today’s solocast is the idea that when this is working most efficiently, you are  Lean, Liquid, and Independent. I’ll dive into those ideas a bit on the show, but first want to share with you from a high level how the theory of equity optimization and income efficiency work —


Every month, most people are paying a mortgage payment and or a student loan payment. Since those are the two greatest debts that most people have in their life, we’ll focus on those two. Keep in mind this system works with credit cards, car loans, department store cards, etc. ANY debt you may have can be eradicated with this system.


When the payment is made on a mortgage or student loan, the first “chunk” to come out goes to interest that has accrued on your balance for the month. So for simplicity’s sake, if you owed $200,000 on a mortgage at 5% interest, You’d owe 10,000 a year in interest or $833.33 per month on that balance. If your payment is $1,300 per month, that would mean 833.33 goes to interest, let’s suppose $350 goes to escrow for taxes and insurance, leaving a whopping $117 that goes towards principal. At $117 a month, it will take a LONG time to pay off that mortgage.


However, if you were to use your income differently… not just dropping it in checking, then paying all the minimum monthly payments out of it, then attempting to save the rest (at a measly interest rate). Instead you put all of your income into a line of credit, and used that line of credit as a means to blast away extra principal every month from your student loans or mortgages. What happens when you do this effectively is you shred your debt. When chunks of principal are paid, MAJOR amounts of interest are immediately reduced from your debt. Do this over 2-5 years and you’re debt free, lean, liquid and independent.


What tends to be the biggest challenge for most people is doing for two years what most people won’t do. That’s not to suggest that this process is difficult. It’s super simple, just complicated to understand because you have to unlearn what you know, relearn a different way, then live that way for a few years. The end result is more freedom, flexibility, and ease of life.  No more chasing payments… you’ve figured out the banking game and are now playing the game in your own favor.


If you’re currently living paycheck to paycheck, something’s gotta give. For this process to work, it’s crucial that you have extra discretionary income that you can apply towards your debt.  If saving money has never been something you’re good at, consider grabbing a copy of my book 30 Days To $1K on Amazon. It’s a chapter a day book for 30 days that will have you shedding expenses, decreasing debt, and mastering your money. It’s the first step in making this process a habit.


So on Bill’s interview, he mentioned the three words Lean, Liquid and Independent. I think breaking them all down might make sense so you understand where he was coming from.


Lean relates to your expenses… it’s not critical for you to live like a pauper for this to work and most people I describe this lifestyle to at first believe they won’t have any money for “fun stuff”. Not so. My wife and I tried the NFD (the No Fun Diet) for a while and it doesn’t last because you begin to wonder why you’re working so hard for no fun.


To Lean your finances, the best way is to make your required payments as small as possible. If you could get a 50 year mortgage, it would be advisable. The reason is when the amortization schedule is kicked out that far, the required payment is super small. This creates more discretionary income that can ultimately be used to optimize your payoff process. The optimization that I’m talking about is you begin to optimize your cash flow towards debt reduction.


In the BABL Blueprint, I talk about maximizing your L factor. Your L factor is your life factor. It’s the amount of money you have left over if you took your income and subtracted your expenses. The leaner you are, the higher your L factor every month. One of the key lessons I learned and teach young people today when it comes to money is it’s not how much you make, it’s how much of what you make you keep at the end of the month. The ‘keep’ in this sense means how much are you not spending towards frivolous things and instead blasting away the things that prevent you from Building a bigger life (like oppressive debt).


Now before I launch into some of the things that make you NOT lean, let me first offer this — I think having stuff is awesome. I’m not opposed to that in the slightest. I also think if you want more from life, figure out ways to make more money. I don’t believe that anyone is stuck in the position they are — if they want to live in a bigger home, drive nicer cars, etc more power to them. But to do this I believe you must figure out a way to earn more whether that’s through asking for raises, doing a side hustle project, or creating a product that people can buy. Maybe it’s investing in real estate or gumball machines… whatever you want it’s in your reach.


Back to the Lean discussion. These are some of the things that will make you the opposite of lean:

  • huge car payments
  • 10-15 year mortgages
  • Eating out a lot
  • Expensive habits, clubs and memberships
  • Recurring expenses that could be eliminated


Remember, the goal is to budget well, live on less, and make your required monthly payments as lean as possible. Anything extra from an income perspective or your L factor, is now optimized to blast away debt.


The second term Bill mentioned on the interview was Liquid. And before I dive into what that might mean, I’m going to share with you some information I gleaned from a newsletter that I subscribe to from Bill Bonner. Bonner is the CEO of Agora Financial, a financial research firm that publishes a number of newsletters about the market.


Bonner, in a recent newsletter, suggested that on any given day there is about $1.5T circling the globe in tangible US currency. There’s another 3-5T floating around on any given day but it’s all zeros and ones, all digital. Of the $1.5T in circulation, Bonner suggested that probably only 25% of that is actually in the US. The rest is held in safety deposit boxes in foreign countries, or might be being used in other countries as currency exchange. So assuming that there is only 25% of the 1.5T in the US, that means that there is approximately $375B in currency (actual cash) in the United States. If we assume that there are 300million Americans and we divide the amount of currency by the population, the number we come up with is there is about $1,250 in cash for every man, woman and child in the country.


In other words, as a country, the US is not very liquid. If all of us attempted to go after that money at the same time, we’d have what is considered a run on the banks. Banks would literally close their doors and lock them because they wouldn’t have enough liquidity to supply all of the people wanting their money out. The money, after all, is used by the banks to loan back out again. They, by law, don’t have to have a dollar for dollar amount in their vault equal to the amount of deposits.


The reason I tell you this is I think it’s critical that everyone have some amount of money available in cash. Not that I’m a prepper or think doomsday is coming, but there is enough craziness in the world that someone knows how to shut down our credit system, and if credit and debit cards are unusable, and you don’t have access to cash, you’ve got problems.


So Liquid, in Bill Westrom’s own words is money that is:

Accessible, Available, not locked away for decades with no access.


401k’s and ROTH IRA’s therefore, aren’t liquid. CD’s aren’t liquid. Anything tied to a “Qualified Retirement Plan” through the IRS would be illiquid.


So liquid is available and accessible. How you manage that is up to you, but is important for this system to work.


The last descriptor used for this system is Independent. The main thing to remember when it comes to independence is there is no approval necessary, meaning you don’t have to go to the bank and fill out an application every time you want to access it.

By no means is me describing this on a podcast enough information for you to run out and do this… my goal today is to open your eyes to a new way of optimizing your income and your equity to minimize your interest expense on debt. These principles are taught in MBA classes all over the world, and most companies are using some form of it in their day to day bookkeeping, but for the average consumer, we’re raised to believe that saving a little every month, dollar cost average investing, making that one extra payment a year on the mortgage is enough to put us on the retirement track.


Perhaps it is… I just want to retire a whole lot sooner than that.


For more information about this process, the theory behind it, and how to implement it in your own life, check out Bill Westrom’s site or the software I’ve been using for 3 years to blast away all of my debt
And in the pursuit of building a bigger life, remember to be lean liquid and independent. Make it a great day…

BABL 053: The Broke & Beautiful Life with Stefanie O’Connell

Stefanie O’Connell is excited about her life. She’s part actress, part budgeting ninja, and all awesome. She’s also the author of the recently released book The Broke & Beautiful Life.

Stefanie’s education path took her through New York University and majored in musical theater & psychology. For the past 8 years, she’s been working as a “starving artist” in the musical theater scene, but as of the past couple of years realized that she could work in tandem on projects she’s passionate about — like living a broke and beautiful life!

While on a bus & truck tour (where you travel with other entertainers on a bus from city to city doing a show per night), she realized that maybe this vehicle wasn’t the dream she was pursuing. She started a blog on her musings about life, money, and art in general, and within 6 months had developed a solid foothold on the interwebs.

Around the 9:00 mark, Stefanie talks about what she’s been doing the past couple years — mainly focused on growth and investing *any* extra money she had on personal development. This was an interesting phenomena for Stefanie who admittedly was broke just prior, with only enough money to pay her bills and literally nothing else.

“Walking into an audition room into NYC is probably one of the most miserable experiences…” (14:00)  Stefanie says that many starving artists in the city are living paycheck to paycheck just waiting for their big break. As a result, the passion for what they do is limited to the auditions they go to, while the rest of their life doesn’t fulfill.

Stefanie is now blogging full-time, freelance writing, and building her business. When she says full-time, she means it — often working 10 hours a day building her income streams. And… she LOVES it!

Books Stefanie Recommends:

Rising Strong by Brene Brown

The Art of Work by Jeff Goins

The Broke & Beautiful Life by Stefanie O’Connell


Find more about Stefanie:


Check out her music video about student debt:

BABL 026: Solocast- So You Want to be a Speaker


So you want to be a speaker?  In this solocast Adam explains how he became a successful public speaker. While selling suits to CEO’s and listening to audio tapes of the “great” public speakers of our time, Adam realized that public speaking was his calling and he has not looked back.

Fast forward 11 years later, Adam has a booming speaking business and is extremely knowledgable on the subject.  After years in the industry Adam gets asked daily “How do you start a speaking business?”. Check out this solocast where he gives you tips and nuggets of knowledge to get your own speaking business started.

In addition to this solocast, Adam is hosting an event in August called Speaker Launchpad. Check it out at check it out at Adam is also giving you an exclusive audio of his “Speak Like A Pro” interview that he did with Jenny Blake and a series of e-mails with valuable tips and content to building your speaking business.


BABL 008: Solocast- The Four Legacies

BABL008-Solocast2Time Freedom . . . Financial Freedom . . . Relationship Freedom . . . Service Freedom . . . The four legacies that I have chosen to build my life around, a life by design not by necessity.

In this second solo-cast from BABL I am going to share with you what I learned from a software engineer named Matt years ago. While I never thought this by-chance encounter could have such a profound impact on my life,  the Four Legacies Matt explained are simple, impactful, and fulfilling.

The Build A Bigger Life blueprint is the first step to Living the Four Legacies. In the next 15 minutes I am going to break down and explain the Four Legacies in further detail. I will dive into each of these legacies and tell you why prioritizing and gaining influence from these core values will set you up for an abundance of happiness throughout your life’s journey.

BABL 003: Mitch Matthews on One Hour Businesses and Dream Jobs


Mitch Matthews on One Hour Businesses and Dream Jobs

Mitch Matthews and I met on a networking “blind date”. We planned on spending 30 minutes or so together and ended our first meeting 3 hours later. The bromance had begun…

Mitch is a warrior at heart, a total creative, and a guy that has spent a decade or more studying Dream Jobs in an attempt to find his own. In the process, he did. Mitch now coaches, consults, writes and speaks, and has a popular podcast on iTunes called Dream.Think.Do.

On the podcast, you’ll hear Mitch talking about the early years when he and his wife lived the sitcom life (Single Income Two Children Oppressive Mortgage), and how he transitioned into testing business concepts in one hour a day blocks.

Around 8:00, Mitch talks about how he began to feel the pull to get out of working in pharmaceutical sales and into being self-employed. They made some serious changes to their lifestyle, simplifying by ditching the big spread in the country for the smaller home across from the elementary school, and the aftermath of that both positive and negative!

At the 13:00 mark, Mitch goes into depth about the “season” of your life and how planning for that season becomes incredibly important.

God works in Mitch’s life in a BIG way, and around 16:00 he talks about being a wandering curiosity and a missionary in the marketplace.

Mitch created a concept called The Big Dream Gathering, which has now been held in dozens of environments, from college auditoriums to city centers to churches and gyms. The event showcases the power of what happens when someone dreams and is supported by other dreamers in the same room. Hear about it around 19:00.

At 28:00 Mitch gives some solid advice on making the leap from full-time work to full-time business starting. His concept of having a “leap number” is dialed in and fantastic advice.

At 38:00 Mitch talks about killing businesses that you like, but maybe are keeping you from the business or life you love.

Books Mitch recommends:

The One Thing by Gary Keller

The Miracle Morning by Hal Elrod

Poke The Box by Seth Godin

The Shack by Paul Young

You can find Mitch online at or

You can be trained by Mitch to become a life coach at: